Upcoming NFT collectionDigital art direction / Interactive website / Community experiences / 3D explorationExplore the website
Fresh from the oven.
A whole batch of personality.UPCOMING NFT COLLECTION
The idea / The experience
A whole world around the next batch.
Doughies is an upcoming NFT project set inside a strange little retro bakery. Its illustrated storefront, colourful cast and diner-inspired website introduce the collection through personality. Trait experiments, daily games and community rituals give people a reason to take a seat before the collection launches.
01
A bakery with its own cast
Sunset storefronts, striped awnings, chrome counters and expressive characters build a coherent world across the website. The visual system carries into illustrated trait rooms, collection previews and a community diner. Blender character and environment studies explore that same world in three dimensions.
02
The recipe for a collection
Eyes, mouths, hats, outfits, flavours and accessories establish the character vocabulary. The Trait-O-Matic introduces the categories, while the Tasting Flight lets visitors vote on trait concepts. The upcoming Fresh Batch collection is planned for Ethereum through OpenSea; its art and traits are still in development.
03
A place for the regulars
The Game Room, Bake-Off, Regulars Wall and Catering Counter turn a collection website into a place to participate. Daily games, community votes and collaboration enquiries use the language of the diner, giving each interaction a place within the same world.
The trait workshop: an illustrated introduction to character customisation.
The upcoming Fresh Batch collection — pre-launch character and trait artwork.
The community diner, bringing the character world into a shared setting.
The live Doughies website, with its illustrated bakery and diner-inspired navigation.
A supporting Blender exploration of the diner in three dimensions.
Artwork and website from thedoughies.com, with supporting local Blender work. Doughies is an upcoming NFT project; pre-launch artwork and traits may change.