The storefront
A custom headless Shopify experience creates room for the brand’s destination stories while keeping products and collections easy to explore.
LOCRA
A wardrobe for elsewhere.
A travel brand deserves a sense of arrival.
LOCRA brings together destination-inspired clothing, a custom storefront, and a loyalty experience. The design takes its cues from the places behind the collections: portals, open space, and a slower editorial rhythm.
In the
details.
Beyond the browser
The project extends to a native iOS app prepared for the App Store, with a rewards program connecting the brand experience.
A closer look / On mobileMade to
Made to
go places.
A recording of the native app created as part of the LOCRA ecosystem.
