A clear customer journey
We organise your services, evidence and calls to action around the questions a customer asks before getting in touch. Page structure and content come before decorative details.
Custom website design. Real character.
Business websites and landing pages built around your brand, your customers and what comes next. Work directly with our Fort Lauderdale studio on the design, content structure and development.
Let’s make it happenInvestmentCustom quote
Typical deliveryScoped together
ApproachDirect. Collaborative. Considered.
01 / Made for your next chapterThe details
The details
make the difference.
Original visual design
Typography, colour, imagery and thoughtful interaction give your business a recognisable presence. Key page designs are reviewed together before development.
Responsive development
Custom Next.js and React development with mobile layouts, keyboard access, readable text and usable forms. We test key journeys across screen sizes and browsers.
Content you can maintain
We choose an editing setup around who will update the site and how often. CMS scope, content migration and training are agreed as part of the project.
Technical SEO foundations
Crawlable page content, descriptive metadata, canonical URLs, a sitemap and relevant structured data. Redesigns include a plan for existing URLs and redirects; search rankings are never guaranteed.
Performance with purpose
We optimise images, fonts and loading behaviour, and budget for animation rather than adding it everywhere. Launch checks cover performance, forms, links and analytics.
02 / A clear scopeEverything
Everything
in its place.
A considered set of deliverables, with the scope and responsibilities agreed before we begin.
- Agreed sitemap, page scope and customer journeys
- Custom visual design for the agreed page templates
- Responsive website development
- CMS and content migration where included in your proposal
- Page titles, descriptions, canonicals and sitemap
- Contact forms and agreed integrations
- Performance, keyboard and mobile checks
- Analytics and Search Console setup or handoff
- Source code handoff and editing guidance
- Deployment, redirect checks and a launch checklist
Good work is a
conversation.
Define the work
Review your current site, customers, content and priorities. Agree the deliverables, budget, responsibilities and schedule before the build starts.
Design and build
Review the visual direction and key layouts, then build the responsive experience. Content, integrations and editing tools are developed against the agreed scope.
Check and launch
Test the important journeys, review redirects and search settings, and deploy. We hand over the code and editing guidance and agree any ongoing support separately.
A sensible setup for your team.
A custom frontend can work with a CMS such as Sanity or WordPress. Platform choice depends on editing needs, integrations, budget and maintenance. Hosting, paid tools and ongoing support are identified separately in the proposal.
The work behind the wordsDifferent businesses.
Different businesses.
Purposeful websites.
A service business needs more than an attractive opening screen. People need to understand the work, see evidence and know what happens after they enquire. For True North’s roofing website, that means dedicated service pages, project photography, before-and-after comparisons and a clear inspection form. The case study shows the design and enquiry experience we built for the Texas business.
A character-led launch calls for a different approach. The Doughies website introduces an upcoming NFT collection through an illustrated bakery, trait exploration and community experiences. The design follows the project’s artwork and audience, rather than a standard business-site template.
Based nearby? Explore how our Fort Lauderdale web design studio approaches local service websites and redesigns. You work directly with Scott Benjamin on the brief, design decisions and build.
What does your website
need to do?
Introduce a business.
For a new website, we map your services, proof, content and enquiry journey before designing the key pages. Share what you have already: a brand, a domain, copy or just a clear idea of the customers you want to reach.
Tell us about your websiteImprove an existing site.
Start with the pages and journeys you have. A redesign should account for existing search traffic, useful URLs, content migration and the way your team makes updates. We agree what to keep and what needs to change before rebuilding.
Request a website teardownLaunch one focused offer.
If one page can explain the offer and invite the next step, a smaller scope may be enough. Our Landing Page Sprint has a published $2,500 scope; multi-page sites and integrations are quoted separately.
See the Landing Page SprintBefore we beginGood questions.
Good questions.
Clear answers.
How much does a custom website cost?
We quote around the agreed pages, content, integrations and editing tools. Hosting, subscriptions and ongoing support are identified separately. Our website cost guide explains what to compare in a proposal and when a focused landing page may be enough.
Can you redesign a site without losing its existing URLs?
We review the current page inventory and search data, retain useful URLs where possible and map changed addresses to relevant replacements. Redirects, internal links and indexing settings are checked before and after launch. Search positions can still change; a migration cannot guarantee the same rankings.
Will I be able to update the website myself?
If self-service editing is part of your scope, we agree which content your team needs to manage and choose a suitable CMS. The proposal sets out editing features, content migration and handoff guidance, so you know what is included.
Do I need a custom website, a Shopify store or a web app?
A business website usually explains your offer and helps people enquire. For a product catalogue and checkout, explore our Shopify development service. For accounts, dashboards or workflows, see our web application development. We can help define the scope before choosing the technology.
