A world with a purpose
The art direction shapes the first impression. Product discovery, collection navigation, and the shopping journey give that atmosphere a practical structure.
Overgrowth
Built for another world.
A storefront with its own atmosphere.
Overgrowth is our in-house exploration of a fashion brand living between a city and the nature reclaiming it. Cinematic imagery and a deliberately spare shopping interface give the collection room to speak.
In the
details.
A place to experiment
A custom headless Shopify build gives us a working space to explore motion, commerce, and a distinctive visual identity.
A closer look / On mobileMade to
Made to
go places.
The storefront translated into a focused mobile shopping experience.
